Time and Eternal “Porsche Principle”, that has been the guiding star for more than 65 years can be summed up in the words of its creator: Ferdinand Anton Ernst“In the beginning, I looked around and could not find quite the car I dreamed of. So I decided to build it myself.” ~ Ferry Porsche Translating performance into speed and success, Porsche has evolved the idea further. Its no longer all about the horsepower, but more ideas per horsepower which can be termed as “Intelligent Horsepower”. 

Cayenne, a sports-utility-vehicle has emanated from such a domain and turned out to be the biggest boon for the automaker. Cayenne arrived in the American market with the 2003-model year. However, since inception Cayenne has been in limelight for a spectrum of reasons. If the Boxter was companies miracle car, Cayenne has been an astute hedge against the sports car market’s inevitable next crunch. Present-day Cayenne has evolved from SUV to Coupe as well, with a wide variety of trims running on a traditional and hybrid powertrain.

Americans unconventional love for SUV’s played a significant part in the inception of Cayenne. But that’s not all. Cayenne’s birth is as dramatic as it can get. It was the early 1990’s when Porsche faced economic sour and drying sales of its two sports car models. Shaken to its core, Porsche’s introspection and market research directed the execs to enter into the SUV segment with the third model lineup, Cayenne.  

Within a year of the US launch, strong Cayenne sales helped Porsche pay down its debt and amass $2.1 billion in cash. This SUV actually towed an entire carmaker. America has always been the biggest market for Porsche for ages, sales recorded by Porsche Cayenne during the year 2018-19 was around 10,733 units.

Pros

  • Sports car-like handling
  • Powerful powertrain
  • Opulent interior design and cabin
  • Roomier and comfortable ride
  • Plenty of customization options

Cons

  • Less standard equipment
  • Less Cargo space than most rivals
  • Pricier for the segment and features inclusion

Porsche Cayenne Brochures By Year

Year
Link
2019 Porsche Cayenne Brochure
2018 Porsche Cayenne Brochure
2016 Porsche Cayenne Brochure

Porsche Cayenne Exterior Pictures

Porsche Cayenne Interior Pictures