The Land Rover is known for its exclusive sport utility vehicles which are premium and luxurious while being a capable off-roader at the same time. Owned by the Jaguar Land Rover (JLR) as a subsidiary of Tata Motors since 2008. Its inception dates back to the year 1948, which saw the first iconic- Land Rover Series. The British icon sells four-wheel drive, off-road capable models with luxurious attitude. The JLR manufactures Land Rover cars in five plants spread across the United Kingdom, Slovakia, Brazil, India, and China.
The chequered history of the Land Rover dates back to 1948, the first launch of the Rover Brand. Range Rover itself started as a utilitarian off-road vehicle and has evolved into a luxurious line of SUVs. The Land Rover portfolio includes the Defender Generations, the three-row Discovery series, and top-of-the-line Range Rover. The brands’ slogan “Above and Beyond” clearly highlights the appeal of its authentic and rugged examples meant for an adventurous and freedom-loving audience. Living as one of the most established companies in the automobile industry, their cars live high on style and first-rate off-road capabilities. Recently, JLR cars are bugged by reliability issues and unavailability of spare parts that easily. The automaker is also planning a stint in the sedan segment and electric vehicles as well.