FORD

Ford has always been known for diversity in its product lineup. They make performance-oriented hatchbacks, rugged off-road trucks, and mass-market vehicles for the mainstream crowd. It’s the same story all around the globe. They are one of the three biggest American manufacturers, with over millions of satisfied customers. Ford gained huge popularity among customers in the trucks and SUVs segment with F-series being the most popular and best selling among them all.

The Ford motor company was founded in 1903 by Henry Ford and he had a dream of making cars for the masses. A small car made by keeping simplicity and affordability in mind was named the Model T which was in production for almost 20 years. They were the first to introduce a cost-effective production method by introducing the moving assembly line.

Year on year, Ford invested in the company by purchasing other smaller companies and utilizing the knowledge it gained from these companies in making cost-effective cars for the masses. Lincoln Motor Company was bought by Ford in 1925 and it helped Ford is introducing few other cars apart from its lineup at that time.

It entered the mid-size SUV market in the 1990s which turned out to be a huge success for the company. Ford also purchased Volvo’s car division in 2000 and this led to Ford becoming the largest car manufacturer at the time. Some of the models that helped Ford to get the top manufacturer tag were the F-150, Fiesta, Fusion, Focus, and Mustang. And a few of these models are still going strong in the global market.

Ford is taking a big step towards the future with decisions that are not easy for a company. It is planning to quit building sedans and start the development of a new SUV platform which would be different from its current car lineup. They are focusing on filling the price and segment gap in its existing lineup of cars. Ford is witnessing a slow death of cars in other segments except SUVs are falling year by year with no sign of growth.

Going by reliability factor Ford is considered as a brand that focuses on the masses and is still going on the same route. By bringing in products that are more in demand such as crossovers and SUVs. As per Reliability Rating by repairpal.com, Ford is given 3.5 out of 5 which is a pretty decent score. 

For Ford, the next big task at hand is creating new vehicles that compete and move forward in both sales and profit figures as compared to current sedans and hatchbacks lineup. The challenges of making new SUVs are the toughest stretch of the route in the path of other companies too.

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