ALFA-ROMEO

The year was 1910 and Cavalier Ugo Stella had acquired shares of Societa Italiana Automobili Darraq, which is a blue blooded way of saying Italian plant of a French car maker. That is when the legend of Alfa Romeo began. Back then the cars were produced in Naples but the factory was later moved to Portella, a city close to Milan.

In the year 1915, the factory was renamed to A.L.F.A, which stood for Anonima Lombarda Fabbrica Automobili. That, in layman’s terms, meant Lombardian Car Factory. The latter part of the name, Romeo, came from Nicola Romeo, who had then acquired the majority of the company. Three years from then, in 1918, Nicola Romeo owned the entire company.

Since then, Alfa Romeo has been at the forefront of innovation in the automotive industry. Their trademark double-overhead-cam engine revolutionized the road car market. Then from winning the 1931 Le Mans to producing their 1955 Giulietta, Alfa Romeo continued inspiring other car makers to be more like them. Even today, its Giulia sedan and Stelvio SUV are benchmarks of exquisite styling and enthralling performance all around the world.

Their sublime blend of performance with tasteful design is just a reflection of Alfa Romeo’s expertise in all facets. From bringing together racers and stylists like Enzo Ferrari and Sergio Pininfarina, this then Milan-based company has always aimed to prove the excellence of its craftsmanship on the track and in your lives alike.

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