ACURA

Overview

Launched in the US and Canada on 27th of March 1986, Acura is the luxury vehicle segment of the very well-known Japanese automaker Honda. Interestingly, even before Mr. Honda sold his first car, he built the Suzuka racetrack. So as Acura says, “we learn from the tarmac. It’s called genba, and it lets us design the cars we’ve always wanted to drive.” Now over 30 years later, Acura is one of the most acknowledged manufacturers of luxury and high-performance vehicles in many areas globally. In fact, it was the success of Acura that inspired fellow automakers Toyota and Nissan to launch their own luxury divisions, Lexus and Infiniti respectively.

That’s not all though. The three decades of Acura have been a legacy of innovation. Acura was the first to come up with revolutions like in-dash navigation, brand-wide multi-valve engine, three-row crossover and SH-AWD torque vectoring system. Also, Acura is the first brand to receive a 5-star safety rating across the entire model line. The 30 years of Acura testify their obsession with precision and performance, which is clearly evident in their ILX, RDX, TLX, MDX, RLX and NSX models.

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